Serve 2014: Fundraising Dreams Do Come True



On Sunday, July 27th, Montreal’s vibrant service industry came together on the sandy courts of Parc Jeanne Mance to make Serve 2014 a glowing success!

We would like to thank the bars and restaurants, sponsors, volunteers, and staff who participated for helping to ensure Montreal’s youth get the sex education they deserve. Thanks to these amazing partners, we raised over $40,000 (and still counting!) for the Sense Project, our peer-based sex education program.

Although Mother Nature challenged us to set up for the event in the pouring rain, we overcame her obstacle and were rewarded with sun, refreshing scattered showers, and a gorgeous rainbow.

This year, as always, Grumpy’s took home the top fundraiser prize, raising $6,500 through their creative and flawless fundraising efforts, and beating their personal record once again! Sweet Treats by Shanice won first place in the tournament, and Café Chimera, participating for the first time this year, took home the Team Spirit award for their board-game-themed team (mascot included).

If you missed the event— or if you were there and you would like to relive the glitter & glory— you can check out the beautiful photos taken by Angie Radczenko and Jos, or the photo coverage from and Cult MTL!

Serve 2014 also got picked up by a ton of local news sources, including Cult MTL, Global TV, The Gazette, CBC Radio, and more. Check out their coverage of the event to learn more about why the Sense Project is crucial, and to see the Serve magic in action.

Next year is Serve’s 10th anniversary. We’ll be celebrating a decade of serving and spiking for sex ed, so stay tuned for updates on Serve 2015!




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