Meet kioha, a brand-new clothing company that reinvests 50% of its profits in community projects, including music programming at our very-own Jeunesse 2000! They’ve got a pretty unique mantra, so we sat down with kioha’s founders, Tyrrell Hughes and Martin Manning (pictured above), to learn more.
Head & Hands: What is kioha?
Tyrrell and Martin: kioha is a new clothing company that we launched in August with the mantra to reinvest 50% of all profits into community projects. kioha stands for “keep it one hundred always” – in other words, be true, be real. We wanted to start a clothing company that did just that, so we decided from the start that kioha would be as much about building stronger communities as it is about fresh clothes.
H&H: Tell us more about kioha’s approach to building community.
T&M: We believe strongly in the power of music, arts, and culture to engage people and bridge understanding. This forms the foundation upon which we can all work together, strive for more, and build stronger communities as a team. The community organizations are like the superstars on team kioha; they go hard day in, day out, putting in work to bring about positive change in communities.
H&H: How did you choose your community partners?
T&M: Building stronger communities is at the core of our business, so we spend a lot of time ensuring partners are the right fit. We look to engage youth through music, arts, and culture, so when we found out about all the incredible programming that both Head & Hands and Manifesto Community Projects do, we knew we had found the right partners to build something really special together.
H&H:What does the future have in store for kioha?
T&M: We’ve received some incredible support since launching, so we’re optimistic about what the future will bring kioha. The biggest challenge for us right now is spreading the word about kioha and sharing the story behind it. We want to create something people can be proud of. Something that makes them feel like a part of the team when they wear it because that’s what it’s really all about; creating a team to build stronger communities.